Optimizing your website for the web is not only a way for search engines to list your business at the top of the search results but is also a way to give the best user experience possible. SEO (Search Engine Optimization) has a great impact on the visibility of your website based on how easy it is for potential customers especially among competitors in the industry whether your a large or small company. There is a combination of elements which need to be in place for this to benefit your company and your audience. The (5) W’s give an overview of what it is for your website to truly exist in the public eye, enhancing the brand on and off-site.
Who
are you? The name of your business is the #1 factor in allowing people to find you. It’s the name of your website, hopefully your domain. Listing your company name throughout all social media platforms gives a greater presence which you can link to and from your site.
What
do you do? The intended use of your application provides is the purpose for the public. This should be intuitive and represented within the site’s title, description, URL and the content.
Why
are they coming to your site? Is there purpose to purchase a service/product or an ad-based campaign to gain revenue through content for entertainment? The reason the user goes to the page on your site is determined for what the page has to offer.
When
users visit your site is critical to understanding your audiences interaction. Influences can include location, scheduled content curation and relationship with the audience.
How
you do that can depends on your marketing game plan. Choosing who to help with SEO needs to be well thought out and meet requirements including experience, research, analysis and communication.
Getting and staying above competitors on search engine results on specific key word searches give an upper-hand in brand implementation. This gives a representation and identity towards a reputation. Much of the reputation depends not only the nuts and bolts of the website but the overall customer experience delivered in click-through-rates, reviews, directions and outreach to the industry’s communities
On page and off page optimization included in the overall optimization of the website, with the end result of gaining attention and eventually interaction. On page SEO all starts with the content, the sustenance of the material adds worth. Off page optimization includes social media, local listings, forums and most importantly word-of-mouth.
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